This podcast is about the following questions:

• How can one succeed by being the decisive step ahead of the customer? How can you ensure at the moment the customer reaches out for a screwdriver, that he also reaches the right screwdriver?
• How does communication to the customer have to be designed in order to ensure a smooth process? What needs to be considered to not disturb the customer?
• What exactly does attitude mean in this context? And why is this so central?
• How can data, software and technology support this process? What details make the difference?